Armand "Sheik" Richardson

Massimo Pederazzini


Professional photographer Armand “Sheik” Richardson was born and raised in New Orleans. After a brief stint in the military, Richardson earned degrees and certifications from Loyola and Tulane Universities, Delgado College, and the University of New Orleans. He held many jobs before returning to his passion and opening Penumbra Photos in 1975, focusing on forensic and commercial photography. Richardson is also the founder of the Arabi Wrecking Krewe, who provided disaster relief services for culture bearers. 





9 a.m. to 9:30 a.m.
State Capitol Building, House Committee Room 5
Book Talk
Fire in My Lens: An Insider's Look at New Orleans

9:45 a.m. to 10:30 a.m.
Barnes & Noble Bookselling Tent
Book Signing


Fire in My Lens: An Insider's Look at New Orleans

Through the vibrant images captured in his compositions, photographer Armand J. “Sheik” Richardson lures the viewer into the city that lives within his imagination. Richardson passionately relates the experimentation that first brought to life the magical world he saw through his camera’s lens. His fascinating anecdotes accompany each picture providing context to the images while conveying the rich pallet of colors and textures that makes New Orleans such a unique place. From personal moments of his childhood, family, and friends to professional shoots and casual snapshots of the hidden life and everyday events in the city, Richardson presents a captivating visual record of New Orleans.


Book-loving volunteers are essential to the Louisiana Book Festival's success. Whether it's escorting authors, guiding visitors, selling refreshments, working with children in the Young Readers Pavilion or other fun and rewarding assignments, the Louisiana Book Festival wants you to join the volunteer team.

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